Some people get confused with the terms User Experience (UX) and Customer Experience (CX). Let’s see what are the main differences between the two of them.
The experience created when a user navigates through your web, app or online platform is called User Experience (UX). When you make it easy to use and to understand, the users will be using it for longer periods and probably they will come back again and again.
The users need to find what they are looking for in an easy and fast way. People don’t have time to lose. Pay attention to every detail that helps you have a good UX; where you place the buttons, (ex. to make it easy the log in, place it on the top right), the colours you use, how many steps they need to take to find the info they are looking for.
Customers Experience (CX) is the customer’s journey since the first interaction with your company until the last one. Online and offline, including web, apps, online platform, customer service, store and the product or service itself. Take care of the way you communicate with your customers, how you treat them, the sale process, the service you offer them after the purchase. The way you make them feel thought all the journey when they interact with your company. Create a trusted relation with them.
Creating a good UX and CX, will help you to have more loyal customers, also the “mouth to mouth” will help you to be known and have a trusted brand.
The way companies communicate and interact with their customers/users, is a make it or break it and applies to everyone.